If you haven’t seen the new Toronto Raptors logo yet, you haven’t really been missing much. Drake & Co. up in Toronto revealed and confirmed another logo makeover for the Toronto Raptors effective next season, per reports.
Change is a good thing, as long as it is implemented correctly. Having the presence of popular folk like Drake is drawing a lot of attention to one of the youngest teams in professional basketball. And a brand new logo only adds to the hype…at least it’s supposed to.
While there are many people opposed to the new logo making its way up north, there are three approaches that one can take to this new experience being put forth in the public square. Because there’s nothing like a good, old-fashioned debate, right?
Here’s why the new logo has a good, bad, and unfortunately an ugly side to it in three simple points:
THE GOOD: CHANGE HAS COME
I know that having a young team can be a challenge for everyone from the head coach to the general manager, but nothing says fresh like a logo that provides confidence to the players that represent that crest.
The Raptors have a history of shaking things up when it comes to what represents them, a trend that often goes beyond the logo and is displayed on the court, unfortunately.
First it was the retro purple and red with an actual raptor on display, then the team went more basic with the hinting of a claw design with a basketball as the palm, and now we’re here. A logo that makes one thing distinctively clear about how they feel in Toronto: ball is life.
2. THE BAD: THE NETS AREN’T HAPPY
While the logo is fresh for the Raptors, it’s old news to the Nets who are now located in Brooklyn. There is already a bit of bad blood between the two Eastern Conference foes, especially after the Nets ousted Toronto in a first-round upset, and now there’s more fuel to the fire.
Oh boy, oh boy!
If the standings in the East stay anything close to what they currently are, there is a great chance we could see Toronto v. Brooklyn: Part 2–and believe me, people will pay good money for those seats.
So what does this all mean?
Well, on top of fighting for a spot in the next round at the professional level, grown men will be fighting for the right to a simple logo that is supposed to be unique but, and seemingly done with intention, somehow ended up looking awfully the same.
Imagine if the LA Angels tried to steal the Dodger blue, or the Anaheim Ducks switched locations with the San Jose Sharks–those would end badly, right?
Great to know we can expect more of the same from the NBA.
3. THE UGLY: RAPTOR FANS ARE AREN’T HAPPY…EITHER
You would think that taking the symbol of a rival team and claiming it as your own would have some sort of impact (for the better) on the pride that fans have and take in their respective teams. Well, in Toronto, it seems like the new face of the franchise has done just the opposite.
Fans reacting on social media have made claims that the team should go back to the dinosaur logo; others are seriously questioning the team’s front-office legitimacy for changing the already interesting logo.
And if your fans aren’t happy, nobody’s happy.
It’s not that the newly introduced logo needs to be changed, but maybe it should be scratched completely if fans of the very team trying to play under it don’t appreciate, like, or respect it. Respect from fans go a long way, and Canada knows all too well about it.
When the Vancouver Canucks lost in shocking fashion to the Boston Bruins a few years back in the Stanley Cup in a Game 7 that was played in Vancouver. From looking at the still pictures and videos from the aftermath, you can clearly see that fans in Vancouver went from loyal to looting maniacs in a matter of seconds.
And that wasn’t even over a logo. Imagine what could happen in Toronto if the team has great playoff success, finds their way somehow into the Finals themselves, and actually has the chance to have a Game 7 at home.
History tends to repeat itself for those that choose not to learn from it…just saying.
Plus, the Canucks don’t even have a bad logo, they just lost a big game. Imagine the damage that could be done if fans (bandwagon or diehard loyal) now have the excuse of being crazy for the sake of not just loosing a big game but doing so with a logo they don’t believe in.
Ouch. Back to the drawing board we go.