Pete Carroll even said himself that if the pass was incomplete they would run Lynch the next two times (which they had plenty of time to do). While I do see some validity to what JR and Adam are saying, I think there’s all the reason to believe that the Seahawks didn’t want Lynch to have the MVP because they knew that the front office would never hear the end of it from him.
Also, Seattle is preparing to dish out a lot of money to Russell Wilson for the crazy success he has already had in his young career. This now gives them the opportunity to invest even more than previously planned into Wilson to make him stay even longer as a Seahawk–shoot, maybe even for life.
In the end, I think the Seahawks organization knew that Lynch wasn’t happy with the way things were going with the green and blue, while on the flip side Russell Wilson has already been very vocal to the tune that he loves it in a Seahawks jersey and would love nothing more than to stay in Seattle for a long time.
You win some, you lose some.
In this case, though, the Seahawks managed to do both with the same situation.