Jay Z is one of the most successful and greatest hip hop stars of all-time. I’ve followed his career since he dropped Reasonable Doubt on June 25, 1996; but can he translate his past business achievements onto the realm of sports and entertainment? I for one would have expected LeBron James to be the first major athlete to be signed to Roc Nation.
LeBron and Jay Z have a great and long standing relationship that has existed since LeBron first joined the Cleveland Cavaliers in 2004. The signing of Durant comes as a shock to me personally but I guess if Jay Z couldn’t land the best player in the NBA (LeBron), he would be just as pleased to sign the second best player in the league (Durant).
Jay Z is looking to build his Roc Nation empire with the signing of Durant and potential star athletes such as; NY Jets Rookie QB Geno Smith and Tulsa Shock Rookie G Skylar Diggins. The verdict is still out on Smith and Diggins as they have yet to establish themselves as professional athletes, nonetheless, Durant has raised the level for the Roc Nation Sports Agency and I expect more star athletes to follow suit in the coming months.